Chhattisgarh, a state renowned for its lush greenery and rich heritage, witnessed the rise of a unique entrepreneur, Prem Arya. He is the shining testament to the proverb – ‘Where there’s muck, there’s brass.’
The Singular Success in Selling Cow Dung
Prem Arya, hailing from Chhattisgarh, distinguished himself as the sole individual in India to register a staggering profit of over Rs 18 lakh from trading cow dung. His success is not just impressive, but unparalleled.
Godhan Nyay Yojana: A Revolutionary Initiative
The Government of Chhattisgarh embarked on a novel initiative – the Godhan Nyay Yojana. This scheme aimed to purchase cow dung from cattle rearers. Amidst the beneficiaries of this program, Gopal Prem Arya’s accomplishment stands out, amassing a profit surpassing Rs 18 lakh.
A Lucrative Timeline
The Agriculture Department’s data highlights that this groundbreaking initiative kick-started on July 20, 2020. And within this span, Prem Arya, the cattle rearer from Chhattisgarh, pocketed a profit of an astonishing Rs 18 lakh 15 thousand 380.
Chhattisgarh’s Unique Proposition
Chhattisgarh prides itself on being the lone state in the country where the government buys cow dung at a rate of Rs 2 per kilogram. Such a distinctive approach underscores the state’s commitment to sustainable and community-centric initiatives.
The Modest Beginnings
But who exactly is Prem Arya? Beyond the cow dung business, he operates a general store in Shankar Mandir, Mungeli. In 2016, he embarked on a dairy venture, starting with a humble count of 8 cows.
Challenges in the Dairy Domain
As his fondness for these gentle beasts grew, he acquired seven additional cows. However, the dairy landscape presented its set of challenges. Despite his deep passion and commitment, his dairy business trudged through rough waters, prompting him to consider shutting it down.
A Beacon of Hope
In this challenging backdrop, Chhattisgarh’s cow dung procurement scheme emerged as a silver lining. Prem Arya recounts how the initiative not only rejuvenated his sinking dairy venture but also infused a new lease of life into it.
The Dairy Magnate of Today
Fast forward to the present, Prem Arya is a proud owner of a thriving dairy business, housing 110 cows. Every day, a truck brimming with cow dung leaves his premises, symbolizing his indomitable spirit and the remarkable turnaround of his venture.
Prem Arya’s journey offers a glimmer of hope and is a testament to the power of resilience, innovation, and seizing opportunities. It’s a lesson that even in the most unassuming materials, like cow dung, lies the potential for monumental success.
Image Creadit – bhaskar