Honda has realized that business in India will not thrive if it solely relies on sedan cars. Recognizing the demand for SUVs in the Indian market, Honda has changed its strategy. Last September, Honda launched the Elevate SUV, which is their first compact SUV in India. The company has stated that within 100 days of the launch, 20,000 units of the Elevate SUV have been sold. The launch of the Honda Elevate SUV has strengthened the company’s position in India.
The heavy demand for the Elevate SUV in the Indian market indicates a new direction for Honda. The company has reported that in the last three months, the contribution of the Elevate SUV to total sales has been more than 50 percent. In comparison to last year, Honda has seen an 11 percent increase in their business from September to November this year. The CVT automatic model of the Elevate has seen the highest demand. Yuichi Murata, the director (marketing and sales) of Honda Cars India Limited, expressed his happiness and stated that the Elevate SUV has surpassed their expectations and achieved a significant milestone.
The Honda Elevate is known for its bold and muscular design. It is powered by a powerful 1.5-liter, i-VTEC petrol engine and is available with both six-speed manual and CVT automatic transmission. Key features of the SUV include the Advanced Driving Assistance System (ADAS), Apple CarPlay, Android Auto, LED headlights, and an electric sunroof. The price of the Honda Elevate ranges from 11 lakh to 16 lakh rupees (ex-showroom).
The initial price of the Honda Elevate will be valid until December. Honda is exporting this SUV model to several countries, including Japan. In the Indian market, the competitors of this car include Maruti Suzuki Grand Vitara, Skoda Kushaq, Kia Seltos, Hyundai Creta, Volkswagen Taigun, MG Astor, and Toyota Urban Cruiser Hyryder.
The introduction of the Honda Elevate SUV has marked a significant change in the Indian automotive market. With its competitive features and strong sales, the Honda Elevate has proven to be a success for the company in India.
Summery:
– Honda has realized that focusing only on sedan cars will not increase their business in India, so they have changed their strategy to focus on SUV demand.
– The sales of the Honda Elevate SUV have contributed to a 50% increase in overall sales in the last three months.
– The CVT automatic model of the Elevate SUV has the highest demand.
– The bold and muscular design of the Honda Elevate, powered by a 1.5-liter i-VTEC petrol engine, is available with a six-speed manual and CVT automatic transmission.
– The car includes features such as ADAS, Apple CarPlay, Android Auto, LED headlights, and an electric sunroof, with a starting price of 11 lakh rupees.
– The initial price of the Honda Elevate will remain valid until December and it is being exported to several countries including Japan. It competes with cars like the Maruti Suzuki Grand Vitara, Skoda Kushaq, Kia Seltos, Hyundai Creta, Volkswagen Taigun, MG Astor, and Toyota Urban Cruiser Hyryder in the Indian market.
