This year in October, Tata Motors unveiled the all-new Safari facelift. The company has launched this top-of-the-line SUV with a starting price of 16.19 lakh rupees, which goes up to 27.34 lakh rupees. To boost the sales of the Safari facelift, the company has released a new TVC (television advertisement). This new TVC highlights all the design elements and features of this new SUV in all its variants.
The new Tata Safari facelift TVC has been shared on Tata Motors Cars’ official YouTube channel. It starts with the top-of-the-line accomplished variant of the SUV. The video showcases the new design of the facelift, including new headlight housings and LED headlights with connected LED DRLs at the front. It also displays the new connected LED taillights.
The video then sheds light on the new features inside the advanced versions of the Safari facelift. The car comes with memory function 6-way adjustable front seats, advanced Tata logos, dual-spoke steering wheel, 26.03 cm digital instrument cluster, a smart e-shifter, ventilated front and middle row seats, a 31.24 cm Harman infotainment touchscreen, touch-based HVAC controls, leather upholstery, 10-speaker JBL music system, 360-degree camera, ADAS features, and several other new features.
The TVC also showcases the Adventure variant, which features a unique interior color with wooden inlays and other specific features like auto headlamps, a terrain response selector, rain-sensing wipers, 250+ voice commands, a small touchscreen, a 45W charger, and more. It then displays the Pure variant, which includes electronically adjustable rear-view mirrors, keyless entry, steering-mounted controls, a 10.25-inch touchscreen infotainment screen, a 10.25-inch digital instrument gauge cluster, wireless Apple CarPlay and Android Auto, a 6-speaker sound system, and a reversing camera.
Finally, all the models are shown coming out together from a dark background. The 2023 Safari comes with the same powertrain as the previous generation, which gets power from the 2.0-liter turbocharged diesel engine that produces around 170 ps of power and 350 Nm of torque. It also offers manual and automatic transmission options.
The new TVC for the Tata Safari facelift highlights the enhancements and features of all the variants, making it an enticing choice for SUV enthusiasts.
Summery:
1. Tata Motors launched the new Safari facelift in October this year with a starting price of 16.19 lakhs and going up to 27.34 lakhs.
2. The company released a new TVC to increase sales of the facelifted Safari, highlighting all the design elements and features of the SUV.
3. The TVC showcases the new design elements such as headlights, LED lights, and connected LED taillights, along with new features like memory function front seats, two-spoke steering wheel, digital instrument cluster, smart e-shifter, and more.
4. The video also covers the top Adventure variant with unique interior features and the base Smart variant with adjustable seats, leather upholstery, touch-based HVAC control, and more.
5. All models come with the same powertrain, a 2.0-liter turbocharged diesel engine with around 170 PS power and 350 Nm torque, available with both manual and automatic transmission options.
