IQOO 12 Launch: The smartphone market is set to witness the launch of the much-anticipated IQOO 12 by Chinese manufacturer IQ on December 12 in India. Poised to make a significant impact, the IQOO 12 is notable for being the first smartphone in the Indian market to feature Qualcomm’s latest chipset, the Snapdragon 8 Gen 3 processor, heralding a new era of performance and efficiency.
Price-wise, the IQOO 12 is expected to be positioned in the premium segment, with an estimated price range between Rs 65,000 to 70,000. This pricing strategy follows the company’s previous launch of the iQOO 11 in India, which was introduced at Rs 59,999. In comparison, the IQOO 12 has been released in China in three different configurations, suggesting a diverse range of options for potential buyers.
In terms of configurations and pricing in the Chinese market, the IQOO 12 is available in several variants. The 12GB RAM + 256GB storage model is priced at 3,999 Yuan (approximately Rs 45,000), the 16GB RAM + 512GB version at 4,299 Yuan (around Rs 50,000), and the high-end model with 16GB RAM + 1TB storage is set at 4,699 Yuan (about Rs 53,000). These prices indicate a competitive market positioning, offering high-end specifications at relatively affordable price points.
As for the specifications, the IQOO 12 is designed to impress with its curved edges and a robust metal frame. It houses a substantial 5000 mAh battery, complemented by a 120-watt fast charging capability, ensuring that users can enjoy prolonged usage with minimal downtime.
In the broader context of the smartphone market, IQ’s launch of the IQOO 12 comes just before the introduction of the OnePlus 12 by another Chinese company, OnePlus. Scheduled for a December 4 launch, the OnePlus 12 is also expected to feature a new chipset and a slightly larger 5400 mAh battery, setting the stage for a competitive showdown in the high-end smartphone segment.
In summary, the upcoming release of the IQOO 12 in India marks a significant step for IQ, introducing cutting-edge technology with its latest Snapdragon processor and promising high-end specifications. Its competitive pricing and impressive features are set to make it a strong contender in the premium smartphone market.
