The Indian two-wheeler market is witnessing a growing demand for premium bikes, similar to the European bike market. All companies are now launching their bikes in the sports segment. While TVS, Bajaj, and KTM have been dominating the roads with their Pulsar, Apache, and Duke, Hero is also preparing to launch a new bike in this segment.
Hero is the largest company in India, known for its bikes in the commuter segment, which are known for providing good performance at a low cost. Recently, the company has collaborated with Harley Davidson. Following this, Harley launched its most affordable bike, and soon after, Hero launched its old bike, Karizma, in a new avatar. The demand for the new Karizma is increasing day by day, leading companies to plan the launch of their new bikes in the sports segment.
Regarding the Hero Karizma, it is the company’s first bike with a liquid-cooled engine. The bookings for this bike are doing very well, although the delivery time is currently taking longer, which the company hopes to address soon.
According to reports from employees at the company, Hero is planning to launch four new sports bikes in the coming months. These bikes are expected to be affordable with special features. The features in the Hero Karizma XMR indicate that the company is capable of launching a superior sports bike within budget.
With the introduction of this new bike by Hero, the Pulsar, Apache, and Duke could face a significant threat, as bikes in the budget segment sell quite well. If Hero launches its new sports bike with good features, it could pose a risk to their sales.
Summery:
– The Indian market is seeing an increase in the demand for premium sports bikes, similar to the European bike market.
– Hero, along with other companies, is launching new bikes in the sports segment, with increasing demand for their new Karizma XMR bike.
– Hero is set to launch a new sports bike with liquid cooled engine and competitive pricing, posing a threat to other budget segment bikes like Pulsar, Apache, and Duke.
– The new Hero sports bike is expected to have special features and be competitively priced.
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