Tata Motors and its luxury arm Jaguar Land Rover (JLR) have officially announced a collaboration to enhance their product development. JLR is sharing its Electrified Modular Architecture (EMA) platform with Tata Passenger Electric Mobility (TPEM) to accelerate electrification. This platform will serve as the foundation for the next generation of pure electric vehicles, starting with the Avinya concept.
The EMA platform differentiates itself by focusing on interior space, passenger comfort, advanced electrical and electronic architecture, seamless connectivity, and over-the-air updates. It is not just a vehicle platform; it is a technological marvel that encompasses the future of transportation.
Tata’s Avinya concept aims to provide a unique in-cabin experience, incorporating advanced connectivity, state-of-the-art Advanced Driver Assistance Systems (ADAS), impressive performance, and comprehensive safety features. By collaborating with Jaguar Land Rover on the EMA platform, Tata’s Avinya range is poised to become a strong global contender in the premium electric vehicle segment.
Anand Kulkarni, Chief Product fficer and Head of HV Programs at TPEM, said, “Avinya stands for ‘Innovation’ and represents our perspective in individualistic mobility. Built on the latest advancements in technology, software, and artificial intelligence, the Avinya range will give birth to a new generation of global EVs with excellence and range in line with global standards.”
This collaboration is not just about advancing electric vehicles; it is also a strategic step for Tata Motors to enter the high-end EV segment, while streamlining development processes. The inclusion of technologies like Software Over-the-Air (SOTA), Features Over-the-Air (FOTA), and high-performance Ultra-Fast Charging in Tata’s Gen3 pure EV architecture will expedite the transition.
Summery:
– Tata Motors and Jaguar Land Rover have officially announced a partnership to accelerate their product development.
– Jaguar Land Rover is sharing its electrified modular architecture (EMA) platform with Tata Passenger Electric Mobility (TPEM).
– The EMA platform will serve as the foundation for the next generation of pure electric vehicles.
– The EMA platform focuses on internal space, passenger comfort, advanced electrical and electronic architecture, seamless connectivity, and over-the-air updates.
– Tata’s ‘Avinya’ concept aims to provide a unique in-cabin experience, including advanced connectivity, advanced driver assistance system (ADAS), excellent performance, and comprehensive safety features.
– The collaboration between Tata and Jaguar Land Rover is a strategic step for Tata Motors to enter the high-end EV segment and streamline development processes.
– The alliance will also result in faster integration of technologies like software over-the-air (SOTA), features over-the-air (FOTA), and high-performance ultra-fast charging in Tata’s Gen3 pure EV architecture.
– Production of EMA-based vehicles will begin at Jaguar Land Rover’s Halewood plant in the UK by the end of 2024, and Tata Motors is preparing to localize the EMA architecture in India later.
– This partnership represents a shared vision between Tata Motors and Jaguar Land Rover to create a prestigious, next-generation EV family.
