India’s premier car manufacturer, Maruti Suzuki, is stirring up the market this festive season with a tantalizing array of discounts on its Nexa car lineup. These enticing offers are designed to appeal to a broad base of customers, potentially accelerating sales during a period traditionally marked by increased consumer spending.
The company has unveiled discounts that can reach up to INR 1,00,000, including a combination of cash discounts, exchange bonuses, and corporate discounts. This strategic move is expected to boost the appeal of popular models such as the Maruti Ignis, Baleno, Ciaz, and Jimny, providing an excellent opportunity for buyers looking to upgrade or make a new purchase.
For instance, the Maruti Ignis is available with a cash discount of INR 35,000, an exchange bonus that could go up to INR 30,000, and an additional corporate discount of up to INR 10,000. The limited edition variants of Ignis come with varying discount levels that enhance the deal further.
The Maruti Baleno is not left behind, presenting buyers with a cash discount of INR 10,000, alongside an exchange bonus of up to INR 25,000. However, the corporate discount is notably absent for this model.
The Maruti Ciaz offers a more economical option with a cash discount of INR 10,000 and an exchange bonus of up to INR 30,000, sweetened with a corporate discount of INR 3,000.
Adventure enthusiasts might be enticed by the rugged Jimny, which comes with a lucrative discount of up to INR 1,00,000, inclusive of both cash and corporate discounts. Variants like the Jetta and Alpha come with their own set of financial incentives, including significant exchange bonuses.
However, the company has not extended these discounts to its other models like the S-Cross SUV, Grand Vitara midsize SUV, XL6 MPV, and the newly launched Invicto premium MPV, making the Nexa range exclusives more attractive to potential buyers during this period.
This strategic pricing initiative by Maruti Suzuki is poised to not only delight prospective customers but also to instigate a lively competitive response in the bustling Indian automobile market.
In November 2023, Maruti Suzuki is offering discounts up to 1 lakh rupees on its Nexa range of cars, including cash discounts, exchange bonuses, and corporate bonuses. Customers can avail of this special offer on Maruti Ignis, Baleno, Ciaz, and Jimny.
For the Maruti Ignis, the company is offering a cash discount of 35,000 rupees, an exchange bonus of up to 30,000 rupees, and a corporate discount of up to 10,000 rupees. The limited edition variants of the Ignis also have additional discounts available.
Similarly, for the Maruti Baleno, there is a cash discount of 10,000 rupees, an exchange bonus of up to 25,000 rupees, and no corporate discount. The Sigma and Delta variants of the Baleno have different discount values.
For the Maruti Ciaz, customers can avail of a cash discount of 10,000 rupees and an exchange bonus of up to 30,000 rupees, along with an additional corporate discount of 3,000 rupees.
The off-roader SUV, Jimny, has a discount of up to 1 lakh rupees, including a cash discount and a corporate discount. The Jetta variant of the Jimny has a cash discount of 50,000 rupees and a corporate discount of 50,000 rupees, while the Alpha variant has an exchange bonus of 20,000 rupees.
Other Maruti models like the S-Cross SUV, Grand Vitara midsize SUV, XL6 MPV, and recently launched Invicto premium MPV do not have any discounts available.