Toyota Car Sales: November proved to be a remarkable month for Toyota Kirloskar Motor (TKM), marking a significant milestone in its sales performance. The company experienced an impressive surge in its sales figures, which naturally indicates a boost in its revenue as well.
In a striking development, Toyota’s sales in November soared by 51 percent compared to the same month last year. The company successfully sold 17,818 units in November 2023, a substantial increase from the 11,765 units sold in November 2022. This remarkable growth highlights the brand’s growing popularity and consumer trust.
Attributing this success to the festive season, Atul Sood, the Vice President of Sales and Strategic Marketing at Toyota Kirloskar Motor, expressed satisfaction with the company’s performance. He noted that the festive season brought in better bookings, and the positive market response was evident across all segments of Toyota’s offerings.
In a year-to-year comparison, Toyota’s cumulative sales from January to November 2023 have escalated by 40 percent. The company managed to sell 2,10,497 units during this period, a significant jump from the 1,49,995 units sold in the same timeframe in 2022. This consistent growth trend underscores Toyota’s expanding market presence and the effectiveness of its business strategies.
In the Indian market, Toyota’s portfolio comprises a diverse range of 10 vehicles. Among these, the Glanza stands out as the most affordable option. The Glanza, a rebadged version of the Maruti Baleno, starts at a price of Rs 6.81 lakh (ex-showroom), offering an accessible entry point into Toyota’s range of vehicles.
On the other end of the spectrum, Toyota’s luxury offering, the Vellfire, represents the pinnacle of its pricing range. Starting at Rs 1,19,90,000 (ex-showroom), the Vellfire is the brand’s most expensive car available in India, catering to a niche, high-end segment of the automotive market.
Overall, Toyota Kirloskar Motor’s performance in November 2023 stands as a testament to the company’s strong market position and the appeal of its diverse vehicle lineup in the Indian automotive industry.