In terms of sales, November was a better month for Maruti Suzuki, as the company recorded a growth rate of more than three percent on an annual basis. According to the latest figures, Maruti Suzuki sold 164,439 units in the country last month, which is higher than the 159,044 units sold last year.
In terms of sales, models like Brezza, Baleno, Swift, and Eeco have performed exceptionally well. However, there is one car that is causing some concern for the company – the Ciaz. The sales of this sedan have been continuously declining, with only 278 units sold last month. These figures might be a cause for disappointment for Maruti Suzuki.
The sales of the Maruti Ciaz are significantly lower compared to cars like the Hyundai Verna, Honda City, and Amaze. The top model of the Ciaz, which comes at an ex-showroom price of 9.30 lakhs, may cost around 12.29 lakhs. The company claims that this car provides a mileage of 20.04 kmpl, which is quite impressive.
The Maruti Ciaz comes with a 1462cc K15 Smart Hybrid Petrol engine, which generates additional power due to its hybrid nature. It has the capacity to produce 103.25bhp power along with 138Nm torque. It is equipped with a four-speed automatic gear transmission. The car features McPherson suspension in the front and Torsion Beam suspension in the rear, along with vented disc brakes in the front and drum brakes in the rear for safety.
The car’s dimensions include a length of 4490mm, width of 1730mm, height of 1485mm, wheelbase of 2650mm, and a boot space of 510 liters. It also includes various features such as accessory power outlet, rear reading lamp, rear seat headrest, adjustable headrest, rear seat center armrest, cup holders, and rear AC vents.
Experts suggest that the decline in Maruti Ciaz sales could be due to a decrease in consumer interest in this segment. There has been a decrease in demand for sedans in India, although some companies are still introducing new models.
Overall, while the sales of certain models have been promising for Maruti Suzuki, the decline in Ciaz sales is a cause for concern. The company may need to reassess its strategy and product offerings in the sedan segment to regain market share and meet consumer demands.
Summery:
1. Maruti Suzuki has seen over three percent growth in sales on an annual basis in November.
2. Models like Brezza, Baleno, Swift, and Eco have performed well in terms of sales.
3. The sales of the Ciaz have seen a continuous decline, disappointing Maruti.
4. The Ciaz is priced at 9.30 lakhs ex-showroom and offers a mileage of 20.04 kmpl, making it an attractive choice.
5. The car is equipped with a 1462cc K15 Smart Hybrid Petrol engine, generating additional power.
6. The car comes with various features and is designed with safety in mind.
7. Maruti Ciaz’s low sales are attributed to declining interest in the sedan segment in India.
8. The demand for sedans is decreasing in India, but some companies are still introducing new models in this segment.
